Look&Feel

Brand Look and Feel Exploration

Jets Gameday Poster - Jets vs. Saints - Dec.12

The Jets work with local NY artists to create Gameday Posters featuring the upcoming week's match-up. Luckily I was able to work with the New Orleans match up, A place I hold dear in my heart. I got to work with their very talented Design Team to brainstorm ideas and I was left to my devices. Ultimately we went with a fun stacked typography approach dressed with elements that "embodies" both cities. Kinda like a Kaiju standing over the city!

BMW - Green Light

In efforts to continue the partnership with BMW the agency was tasked with creating a multi day product launch surrounding a conceptual vehicle. The Concept team came up with Green light as it plays a numerous meanings, e.g. green go, clean energy etc.

My task was to create a look & feel and event showcase for the concept vehicle at the prestigious Concours Club in Miami.

The car didn't exist but it was supposed to be a mix between IX and the M series. The BMW electric cars all have the triangle grill which made a perfect design mechanism for print, digital and deck design. I baked the the images with a light green almost minty color to give it a "refresh" vibe and it was a perfect blend with the BMW blue.

For the onsite experience I wanted to keep it simple and showcase the cars themselves ass BMW would traditionally do but with a flare. By extrapolating the M logo I was able to make canopies for 3 cars each sporting a color of the M series logo. These canopies also gave a great opportunity to leverage more greenery . I carried the green in between the other oversized letters for a bit more immersion.

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